Data: Marketers face AI-induced anxiety around job security

Marketing and PR leaders are experiencing heightened anxiety related to artificial intelligence (AI) when it comes to job security, SEO volatility, and securing PR coverage, according to new data. A survey conducted by search-driven content agency No Brainer, which involved 500 UK marketing decision-makers, revealed that 17% identified search engine updates and volatility as their biggest challenge for 2024.

This concern was closely followed by in-house skills and up-skilling (16%), fear of being replaced by AI (16%), difficulty in securing relevant media coverage for target customers (15%), and concerns around attribution and ROI (15%). Other challenges mentioned included maintaining and increasing visibility on search (15%) and keeping up with market and competitor activity (14%).

Despite the prevalent anxiety around job security due to AI, 14% of respondents highlighted another significant challenge of the year as understanding how AI could be effectively utilized. No Brainer’s Managing Director, Gary Jenkins, commented on the evolving landscape of the marketing and PR industries, noting the increasing complexity and convergence in these fields.

Jenkins emphasized the importance of helping marketing and PR leaders adapt to these changes, manage risks, and seize opportunities in the evolving landscape. He acknowledged the historical volatility and change in these industries, indicating that the current level of uncertainty is likely to persist.

With a focus on addressing burn-out and mental health issues within the industry, Jenkins highlighted the additional complexity posed by AI in the career prospects of marketers. As the industry continues to evolve, support and adaptation to the shifting landscape are essential for navigating the challenges presented by technological advancements.

The intersection of AI and marketing/PR presents a dynamic and evolving landscape for professionals in these fields, requiring a proactive approach to staying relevant and competitive in the digital age. As technology continues to shape the future of marketing and PR, industry professionals must be prepared to adapt and innovate in order to thrive in this ever-changing environment.